Squarespace Website Design | Brand Expansion | Content Strategy
Bacci 1925 is a historic Tuscan butcher and charcuterie shop, renowned for its artisanal meats and deep-rooted family traditions. Established in 1925, the business has been passed down through four generations, each upholding the family's commitment to quality and craftsmanship. In 2022, they expanded their offerings by opening La Sosta, an enoteca and small eatery that showcases their products alongside local cheeses, wines, and seasonal dishes.
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Bacci 1925 sought to establish a digital presence that would honor their rich heritage while embracing modern aesthetics and functionality. The goal was to create a website that not only highlighted their products and services but also told the story of their family's journey and dedication to the craft.
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Platform Selection and Website Development
I built the site on Squarespace, using its flexibility to create a smooth, easy-to-navigate experience for visitors.Brand Identity Expansion
While respecting the existing brand elements, I expanded the visual identity to reflect both the traditional character of the macelleria and the more contemporary tone of La Sosta.Content Strategy and Creation
Crafted compelling narratives to highlight the family’s history, their award-winning products, and the artisanal philosophy at the heart of their work.Visual Design
Integrated rich, high-quality photography to reflect the warmth of their spaces, the quality of their offerings, and the story embedded in each product.Event Promotion Integration
Created a dedicated area to promote seasonal tastings and community events at La Sosta, supporting customer engagement and foot traffic. -
The resulting website blends storytelling and structure to communicate Bacci 1925's commitment to tradition, craftsmanship, and innovation. Visitors can explore the family's history, browse their offerings, and stay updated on events at La Sosta.
The content strategy is already paying off in an unexpected way: customers have started arriving at the shop after asking AI chatbots for recommendations like "genuine no-additives artisanal salumi" — and Bacci 1925 is the name that comes back. Real foot traffic, sourced from how people are actually searching today.
