Squarespace Website Design | Two Concepts, One Brand | Delivery & Catering
Pizzeria Alfiero has served wood-fired pizza in Marina di Massa since 1974. When the family opened a second concept next door — L'Orto di Alfiero — they wanted one website to represent both under a single brand.
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Pizzeria Alfiero has been serving wood-fired pizza in Marina di Massa since 1974. When the family opened a second concept next door — L'Orto di Alfiero, a lighter menu of salads, poke, and toasted sandwiches — they were clear about one thing: it's one brand, not two. I built a single Squarespace site to hold both under one roof.
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Website Design & Development
I designed and built one site covering both concepts — the historic pizzeria and L'Orto — structured so each has its own space without splitting the brand in two.Ordering & Delivery
I set up direct WhatsApp ordering for delivery across Marina di Massa, Marina di Carrara, and Forte dei Marmi.Events & Catering
I built a dedicated section for events and catering, covering everything from private parties to collaborations with chefs and wineries. -
Since launch, the site has driven an increase in website traffic, with more visitors converting into delivery orders through WhatsApp and inbound catering requests.
