Full Brand Identity | Squarespace Website Design | Booking Integration | Google Ads
Residenze Volpigliano is a newly opened short-term rental property in the historic center of Massa — two apartments and two suites inside a restored historic building. As a brand-new property, it launched with no digital presence at all.
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Residenze Volpigliano is a newly opened short-term rental property in the historic center of Massa — two apartments and two suites inside a restored historic building. As a brand-new property with no existing digital presence, the project started from zero: identity, website, and a way to bring in guests.
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Brand Identity
I built the full brand identity, collaborating with a graphic designer on the visual elements — logo, color palette, and the illustrated sketch used across the site.Website Design & Development
I designed and built the Squarespace site, structured around the four accommodations, the surrounding area, and a direct booking path.Booking Integration
I integrated booking software directly into the site, so guests can check availability and book without leaving the page.Google Ads
I set up Google Ads to bring in traffic from people actively searching for accommodation in the area. -
As a brand-new property, Residenze Volpigliano's first goal was visibility — and the site, paired with Google Ads, is already doing that: bringing in the traffic and bookings a new listing needs to get off the ground in its first season.
