Shopify Store Design | Brand Identity | Etsy Migration
Primi Vizi is a handmade children's clothing and home decor brand run by Rebecca, continuing a family tradition her mother started in 1995. The brand had built its audience selling on Etsy, but wanted a storefront of its own.
-
Primi Vizi is a handmade children's clothing and home decor brand run by Rebecca, continuing a family tradition her mother started in 1995. The brand had built an audience selling on Etsy but wanted to own its own storefront. I built Primi Vizi's Shopify store from scratch and co-built the brand identity alongside Rebecca.
-
Platform Move
Primi Vizi had its roots on Etsy. I built a new home for the brand on Shopify, structured around three core categories — Abbigliamento, Accessori, Decorazioni — plus a gift card option.Brand Identity
I co-developed the visual identity with Rebecca — logo, color palette, and product photography direction — to reflect the handmade character of the pieces.Website Design & Development
I built the full Shopify store, from the homepage story through product pages, checkout, and policies. -
Primi Vizi is now taking orders directly through its own store — no longer dependent on a marketplace, with full ownership of the customer relationship and the sale.
