Effective Date: 3/18/2025
Last Updated: 3/18/2025

INTRODUCTION. Welcome to Digital Willow (“Company,” “we,” “us,” or “our”). We are committed to protecting your privacy and ensuring compliance with applicable Italian and European data protection laws, including the General Data Protection Regulation (GDPR - Regulation (EU) 2016/679) and Italian Legislative Decree 196/2003 (as amended by Legislative Decree 101/2018).

This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website www.digital-willow.com or interact with our services.

By using our website, you consent to the practices described in this policy.

DATA CONTROLLER INFORMATION.
Digital Willow
Address: Via Palestro 4, 54100 Massa MS, Italy
Email: info@digital-willow.com
VAT Number (P.IVA): IT01332950458

If you have any questions about how we process your data, please contact us at info@digital-willow.com.

WHAT PERSONAL DATA WE COLLECT. We may collect the following types of personal data:

✔ Data Provided by You (via forms or email contact):

• Name

• Email address

• Business name (if applicable)

• Phone number (if provided)

✔ Automatically Collected Data (when you browse our website):

• IP address

• Device & browser information

• Website interactions (pages visited, time spent, etc.)

• Referral source (how you found our website)

✔ Marketing & Tracking Data (if you accept cookies):

• Google Analytics 4 (GA4) (website analytics & traffic tracking)

• Facebook Pixel (ad tracking & visitor behavior monitoring)

• Pinterest & TikTok Pixels (ad engagement tracking)

• Email marketing data (if you opt-in to our newsletter)

We do NOT collect sensitive personal data (such as financial, medical, or government-issued IDs).

WHY WE COLLECT YOUR DATA. We use your personal data for the following purposes:

✔ Service Provision: To respond to your inquiries and process form submissions
✔ Website Optimization: To analyze visitor behavior via Google Analytics
✔ Marketing & Advertising: To run targeted campaigns on Facebook, Pinterest, and TikTok
✔ Newsletter & Email Marketing: If you subscribe, we will send relevant updates and promotions
✔ Security & Fraud Prevention: To protect our website from spam and misuse

LEGAL BASIS FOR PROCESSING PERSONAL DATA (GDPR COMPLIANCE). Under GDPR (Article 6, Regulation (EU) 2016/679), we process your personal data based on:

✔ Your Consent – When you accept cookies or subscribe to our newsletter
✔ Performance of a Contract – When you request services from us
✔ Legitimate Interest – For website security, analytics, and improving our services
✔ Legal Obligation – When required by law (e.g., tax compliance)

You can withdraw your consent at any time by contacting info@digital-willow.com.

DATA RETENTION & SECURITY. We retain your personal data only for as long as necessary for the purposes outlined above.

✔ Marketing Data: Retained until you opt out
✔ Website Analytics Data: Retained for a maximum of 14 months
✔ Client Data: Retained for legal and accounting purposes as required by Italian law

We implement appropriate security measures to protect your data, but no online transmission is 100% secure.

WHO WE SHARE YOUR DATA WITH. We do not sell or rent your personal data. However, we may share data with:

✔ Third-party service providers (for analytics & marketing):

• Google Analytics (Google Ireland Ltd.) – Tracks website performance

• Meta (Facebook & Instagram Ads, Facebook Ireland Ltd.) – For advertising campaigns

• Pinterest & TikTok Ads – For marketing insights

• Email marketing providers (Klaviyo, Mailchimp, or equivalent)

✔ Legal authorities (if required by law).

All third-party providers comply with GDPR and other applicable regulations.

YOUR RIGHTS UNDER GDPR. Under GDPR, you have the right to:

✔ Access your data – Request a copy of your personal data
✔ Rectification – Correct inaccurate or incomplete data
✔ Erasure ("Right to be Forgotten") – Request data deletion
✔ Restrict processing – Limit how we use your data
✔ Data portability – Receive your data in a structured format
✔ Object to processing – Withdraw consent for marketing or tracking
✔ Lodge a complaint – File a complaint with Garante per la Protezione dei Dati Personali (Italian Data Protection Authority - www.garanteprivacy.it)

To exercise your rights, email info@digital-willow.com.

CHANGES TO THIS POLICY We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date.