Our Services

Smart Strategies.
Scalable Growth.
Seamless Execution.

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Website & E-commerce build and management.

Your website is the foundation of your online business. Whether you're launching a brand-new site, setting up an eCommerce store, or need ongoing management, Digital Willow ensures your site is optimized, scalable, and high-performing.

  • For businesses needing a polished, professional website without eCommerce functionality.

    ✔️ Custom-built to match your brand and business needs
    ✔️ Mobile-optimized & SEO-friendly
    ✔️ Designed for easy updates and future scalability

    Best for: Consultants, service businesses, personal brands, creatives.

  • For businesses selling products online, from small shops to large-scale stores.

    ✔️ Front-end customizations to match your brand
    ✔️ Product uploads, collection setup, & essential apps
    ✔️ SEO, mobile optimization & conversion best practices

    Best for: Startups, DTC brands, & businesses scaling their eCommerce presence.

  • For brands that need ongoing maintenance, updates, and technical support.

    ✔️ Regular site updates & troubleshooting
    ✔️ UX improvements & accessibility checks
    ✔️ Performance optimization & security updates

    Best for: Businesses that want a hassle-free, up-to-date website.

  • For stores that need continuous optimization & operational support.

    ✔️ Product & inventory updates
    ✔️ App integrations & improvements
    ✔️ Checkout flow & performance monitoring

    Best for: Growing eCommerce businesses that need hands-on support.

  • Additional services to streamline your operations and maximize efficiency.

    ✔️ Shopify Migrations (WooCommerce, Magento, etc.)
    ✔️ Multi-Currency & Multi-Language Setup
    ✔️ Subscription & Membership Setup
    ✔️ Automated Workflows (e.g., order processing, customer service bots)

    Best for: Businesses looking to scale and automate their eCommerce operations.

Thinking of elevating your website or online store?

Check out our past projects

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Digital Marketing & E-Commerce Growth

A strong online presence isn’t just about having a great product—it’s about reaching the right audience with the right strategy. Digital Willow crafts data-driven marketing strategies to boost your brand’s visibility, engagement, and revenue.

  • A deep dive into your online presence, uncovering opportunities for growth.

    ✔️ Business & competitor analysis
    ✔️ Website & funnel review
    ✔️ Actionable recommendations for improvement

    Best for: Brands that want a clear roadmap for improving their digital performance.

  • For brands that need engaging, conversion-focused content.

    ✔️ Social media strategy & content calendar
    ✔️ Instagram, Facebook & Pinterest content (posts, reels, stories)
    ✔️ Brand voice alignment & engagement tactics

    Best for: Businesses looking to grow their organic reach & community.

  • For businesses that want to nurture leads and drive conversions with email.

    ✔️ Email campaign strategy & content
    ✔️ Newsletter setup & automation flows
    ✔️ List segmentation & performance tracking

    Best for: E-commerce & service-based businesses that want to maximize email marketing ROI.

  • For brands looking to increase visibility & organic traffic.

    ✔️ SEO keyword research & content recommendations
    ✔️ Blog strategy & article writing (SEO-optimized)
    ✔️ Technical SEO audits & improvements

    Best for: Businesses that want to improve search rankings & site discoverability.

  • For businesses that want to drive targeted traffic & sales.

    ✔️ Google Ads & Meta Ads (Facebook & Instagram) setup & management
    ✔️ Campaign strategy, targeting & optimization
    ✔️ Monthly reporting & performance insights

    Best for: Brands looking to scale their paid marketing efforts for conversions.

Need a Custom Marketing Plan?

Book a free consultation

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Data, Analytics & Consulting

Turn data into decisions. We analyze eCommerce performance, customer behavior, and marketing data to uncover growth opportunities and optimize your digital strategy.

  • A snapshot of your key metrics to identify quick wins.

    ✔️ Website & eCommerce traffic overview
    ✔️ Conversion & sales insights
    ✔️ High-level recommendations for improvement

    Best for: Businesses that need a quick, data-driven assessment.

  • A deep dive into your website and online store performance.

    ✔️ Site speed & UX analysis
    ✔️ Checkout & conversion flow evaluation
    ✔️ Data-backed recommendations for optimization

    Best for: Brands that want to improve site performance & conversions.

  • For brands that want to understand their audience and tailor marketing efforts.

    ✔️ Customer behavior & purchasing patterns analysis
    ✔️ Segmentation & persona development
    ✔️ Personalized marketing recommendations

    Best for: Businesses looking to boost engagement & retention.

  • For brands that want to track and improve marketing performance.

    ✔️ Google Analytics & Shopify analytics deep dive
    ✔️ Campaign & traffic analysis
    ✔️ ROI & revenue impact reporting

    Best for: Businesses that want to optimize marketing spend & growth strategies.

  • For businesses that need tailored analytics support.

    ✔️ One-on-one consulting sessions
    ✔️ KPI tracking & dashboard creation
    ✔️ Custom data analysis based on business needs

    Best for: Companies that need flexible, data-driven guidance.

Need help making sense of your Data?

Turn insights into action

The Right Plan for Every Stage of Growth

Not sure where to start? Choose a package that fits your business goals and let’s build something great together.

Starter Package

For businesses launching their online presence.

✔ Shopify Website OR E-Commerce Store Setup
✔ Basic SEO & Google Indexing
✔ Social Media Branding & Content Strategy

Perfect for: Small businesses, consultants, and startups ready to go digital.

Growth Package

For brands ready to scale & convert more customers.

✔ Ongoing E-Commerce Management & Store Optimization
✔ Email Marketing & Automation for Lead Nurturing
✔ SEO Strategy & Blog Content
✔ Monthly Data Report & Insights

Perfect for: Growing brands that want data-driven marketing & conversions.

Performance Package

For businesses optimizing and accelerating their growth.

✔ Advanced Analytics & Conversion Optimization
✔ Paid Ads Management (Google & Meta)
✔ Ongoing Website Maintenance
✔ Custom Data Consulting

Perfect for: E-Commerce brands looking for high-performance scaling.

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Who we work with

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We partner with brands that are serious about growth AND impact—businesses that want more than just sales; they want to create something meaningful.

  • Purpose-Driven Brands & Startups → You’re building a business with a mission, and you need a digital foundation that aligns with your values.

  • Growing E-Commerce Businesses → You’re scaling and need expert support in Shopify optimization, ethical marketing, and sustainable strategies.

  • Service-Based Businesses & Creatives → You need a high-converting website that not only attracts leads but also communicates your brand’s mission.

  • Impact-Driven & Ethical Businesses → Whether you’re a B Corp, Minority-owned Business, or sustainability-focused company, we help you optimize for growth with integrity.

What Makes us different?

More than strategy—we execute. More than growth—we build with purpose.

At Digital Willow, we don’t just work with any business. We specialize in partnering with brands that care about impact, ethics, and long-term success—not just short-term profits.

Strategy Meets Execution

Unlike agencies that stop at consulting, we implement the work ourselves to drive real, sustainable results. While scope-of-work is always important, we understand that needs, requirements, ideas can change. We want to meet you at your happiest.

Custom, not Cookie-Cutter

We tailor every solution to your mission and audience—because purpose-driven brands deserve personalized strategies. Our ‘packages’ only exist to give you an idea of what we can build together. If what you need is not in our toolbelt, we will strive to learn it for you or find you the best partner to help you achieve your goals.

Growth with Integrity

Our strategies focus on long-term brand building, ethical marketing, and transparency—not just quick sales. We want to give you the tools to thrive without compromising your values.

 FAQs

General

    1. Book a free consultation → We’ll talk about your business and what you need.

    2. Get a custom plan → We’ll send you a proposal with clear pricing and timelines.

    3. We start building & optimizing → Whether it’s a website, eCommerce, or marketing, we handle the execution while keeping you updated.

    You don’t need to know all the details at the first call—just tell us your goals, and we’ll take care of the rest!

  • Website Builds → 2 days to 10 days

    • If you need a simple website (e.g., a personal brand or a small business site), we can launch it in as little as two days.

    • A more customized website with multiple pages, branding elements, and SEO setup takes 5-10 days.

    E-Commerce Stores (Shopify Setup & Launch) → 1 to 10 weeks

    • Simple Shopify store (small catalog, basic setup) → 1-2 weeks

    • Larger stores (more products, apps, complex settings) → 4-6 weeks

    • Highly customized Shopify builds (custom development, integrations) → 8-10 weeks

    Marketing & Strategy → Ongoing or project-based

    • If you need a one-time strategy session (e.g., digital audit, brand positioning, SEO plan), we can complete it within a week.

    • Ongoing marketing support (social media, ads, content, analytics) is typically a monthly service with clear milestones and deliverables.

    Every project has different needs, so we’ll confirm the timeline after our consultation.

  • Our projects typically follow this structure:
    ✔ 50% deposit to secure your project slot
    ✔ 50% upon completion before the site goes live

    For ongoing services (e.g., marketing, eCommerce management), we offer monthly retainers with flexible terms.

    If you need a custom payment plan, let’s talk!

  • Both!

    • If you only need a one-time project, we can help with things like a website build, an SEO audit, or setting up an ad campaign.

    • If you need continuous support (e.g., managing your store, running ads, handling social media), we offer ongoing retainers.

    We’ll help you choose what’s best for your business during our consultation.

  • We work with a wide range of platforms to fit your business needs. Whether you need a new website, an optimized eCommerce store, or marketing support, we’ve got you covered.

    E-Commerce & Websites
    ✔ Shopify (Shopify Partners) – Our specialty for eCommerce
    ✔ Webflow – For custom, flexible websites
    ✔ Squarespace – For service-based businesses & portfolios
    ✔ Magento, PrestaShop, Salesforce – For more complex eCommerce needs

    Ads & Marketing Platforms
    ✔ Meta (Facebook & Instagram) Ads
    ✔ Google Ads & Performance Max
    ✔ Pinterest Ads & TikTok Ads

    Analytics & Optimization
    ✔ Google Analytics (GA4) – To track performance
    ✔ SEO tools like Ahrefs, SEMrush, and Google Search Console

    Email Marketing & Automation
    ✔ Klaviyo, Mailchimp, HubSpot, Magnews, and more

    Not sure which platform is right for you? We can help you choose the best fit!

  • We aim to make the process as smooth and hands-off as possible, but some client input is necessary—especially for:
    ✔ Branding preferences (logos, colors, fonts)
    ✔ Content & images (if you want to provide your own)
    ✔ Feedback on design drafts & functionality

Websites & E-Commerce

  • Yes! Many of our clients aren’t tech-savvy, and that’s exactly why they work with us. We explain everything in simple, clear language and handle all the technical work.

    Whether you need a brand-new website or ongoing eCommerce support, we’ll walk you through the process step by step.

  • It depends on what you already have. If you have professional images and written content ready, that’s great! The more you provide us, the faster we work.

    If not, we can:
    ✔ Write content for you (based on your brand voice & SEO needs).
    ✔ Source high-quality stock images that fit your branding.
    ✔ Use placeholder images and text while you finalize your materials.

    Tip: Websites with strong, original content tend to perform better. If you need guidance on what to provide, we’ll send a checklist!

  • Yes! We can handle everything from product setup to descriptions and categorization.

    ✔ Basic product uploads – Adding images, descriptions, and prices.
    ✔ SEO-friendly product descriptions – Optimized for search engines.
    ✔ Collection & category organization – Making your store easy to navigate.
    ✔ Bulk product uploads – If you have many products, we can import them efficiently.

    The more product details you provide upfront, the faster we can launch your store!

  • Once your website is live, you have two options:

    1. Ongoing Website Management → We handle updates, security, SEO improvements, performance monitoring, and new content uploads. Ideal for businesses that don’t want to worry about maintenance.

    2. Website Training → If you prefer to manage it yourself, we offer training sessions to show you how to edit pages, upload products, and track performance.

    We can also provide a step-by-step guide so you can refer back to it anytime!

  • Absolutely! Every website we build is fully responsive, meaning it will look great on desktops, tablets, and smartphones. We also optimize for fast loading speeds and a seamless user experience.

  • Yes! We can integrate your website with:
    ✔ Email marketing platforms (Klaviyo, Mailchimp, HubSpot, Magnews)
    ✔ CRM tools (Salesforce, HubSpot, Zoho)
    ✔ Payment gateways (Stripe, PayPal, Apple Pay, Google Pay)
    ✔ Analytics & tracking tools (Google Analytics, Meta Pixel, Hotjar)

    Not sure what integrations you need? We’ll help you figure it out.

  • No, but it helps!

    ✔ If you already own a domain and hosting, we’ll set up your website on your existing account.
    ✔ If you don’t have a domain yet, we can help you purchase and set it up.
    ✔ If you don’t want to manage hosting, we can recommend hassle-free hosting solutions.

    For eCommerce stores, we recommend Shopify, which includes hosting. For other websites, we can guide you on the best options based on your needs.escription

  • Yes! If you already have a website but it feels outdated or isn’t performing well, we can:
    ✔ Audit your current site to see what’s working (and what’s not).
    ✔ Refresh the design & improve navigation.
    ✔ Optimize for speed, SEO, and conversions.

    You don’t always need to start from scratch! A strategic redesign can make all the difference.

  • No. Our pricing is flat-rate or retainer-based, meaning you keep 100% of your revenue. We don’t take commissions on sales—our goal is to help you scale profitably.

Digital Marketing

  • Yes! Many of our clients aren’t familiar with digital marketing, so we take care of everything, including:
    ✔ Strategy & execution
    ✔ Content creation
    ✔ Ad campaign setup & management
    ✔ Performance tracking & optimization

    You don’t need to be a marketing expert—that’s what we’re here for!

    • Social media marketing = Organic growth, brand awareness, and engagement through regular posting and content strategy.

    • Paid ads = Running targeted ad campaigns on Google, Meta (Facebook/Instagram), Pinterest, and TikTok to reach more potential customers quickly.

    We recommend using both for maximum visibility!

  • Yes! We offer Content & Social Media Marketing as a service, which includes:
    ✔ Content creation (graphics, captions, strategy)
    ✔ Social media scheduling & posting
    ✔ Community engagement & follower growth
    ✔ Performance tracking & insights

    We currently focus on Instagram, Facebook, LinkedIn, TikTok, and Pinterest. If you need other platforms, let’s discuss!

  • No. We focus on real, engaged growth, not fake followers. Our social media strategies help you:
    ✔ Attract the right audience
    ✔ Build a loyal community
    ✔ Convert followers into actual customers

    Buying followers or using bots may boost numbers but won’t help your brand long-term.

  • No. No one can guarantee #1 rankings on Google. However, we use SEO best practices, keyword research, and technical optimization to improve your search visibility over time. SEO is a long-term strategy, not an instant result.

    If an agency promises instant rankings, be cautious—it’s likely a scam.

Data Analytics

  • Data analytics helps businesses understand their customers, optimize marketing, and make better decisions based on actual data instead of guesswork.

    ✔ Find out who your customers are and what they want
    ✔ Track which marketing efforts are working (and which are wasting money)
    ✔ Improve sales, conversions, and website performance

    Even small businesses can benefit from data insights to improve growth!on

  • Yes! If you’re just getting started, we can:
    ✔ Set up tracking tools (Google Analytics, Meta Pixel, etc.)
    ✔ Create dashboards to monitor website traffic & sales
    ✔ Identify key metrics to measure success over time

    The sooner you start tracking data, the faster you can optimize your strategy!

  • We create custom data reports based on your business needs, such as:

    • Website & E-Commerce Performance Reports → See how visitors behave on your site & what’s driving sales.

    • Marketing & Ad Reports → Track ad spend, conversions, and ROI.

    • Customer Insights & Segmentation → Identify your top customers and their buying habits.

    • SEO & Search Visibility Reports → Find out what’s helping (or hurting) your website rankings.

    Need a one-time report or ongoing tracking? We can do both!

  • We work with a wide range of analytics tools, including:

    ✔ Google Analytics 4 (GA4) – Tracks website traffic & conversions
    ✔ Meta (Facebook & Instagram) Pixel – Measures ad performance
    ✔ Google Search Console & Ahrefs/SEMrush – SEO performance & keyword tracking
    ✔ Klaviyo & Email Analytics – Tracks email open rates, clicks, and customer behavior

    We integrate these tools into your website & marketing strategy so you always have clear insights.

  • Yes! We offer:
    ✔ Google Analytics 4 setup (GA4)
    ✔ Google Tag Manager integration
    ✔ Event & conversion tracking for eCommerce & websites
    ✔ Meta Pixel setup for Facebook/Instagram Ads

    Proper tracking helps you measure success and optimize faster!

  • It depends on your goals!

    ✔ Weekly → Best for ad campaigns & fast-moving eCommerce brands
    ✔ Monthly → Ideal for SEO tracking & long-term trends
    ✔ Quarterly → Good for reviewing overall business growth & adjusting strategies

    We can create automated reports so you get the insights you need—without the hassle.

  • Of course! We provide clear, easy-to-read reports and walk you through the key insights so you can make informed decisions without needing a data background.

    No spreadsheets full of confusing numbers—just actionable insights!

  • ✔ Track what’s working (and stop wasting money on what’s not)
    ✔ Understand your audience and adjust messaging for better engagement
    ✔ Optimize ad targeting to get better ROI on Google, Facebook & Instagram Ads
    ✔ Improve website performance (reduce bounce rates, increase conversions)

    Better data = smarter marketing decisions = higher profits!

Not sure where to start?

Let’s talk about your goals and find the right path for your business.