From-Scratch Squarespace Build | Brand Identity | Social Media Management
Grapez is a new aperitivo from the team behind Opificio 77 — a pink grapefruit alternative to a classic spritz, launched with no existing digital presence of its own.
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Grapez is a new aperitivo — a pink grapefruit alternative to a classic spritz — from the team behind Opificio 77. After building Opificio 77's Shopify store, I took on Grapez as a fresh project: brand identity and a Squarespace site built from scratch to introduce the product to the world.
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Brand Identity
I built the visual identity from scratch — logo, color palette, and visual language built around the product's pink grapefruit character.Website Design & Development
I designed and built a single-product Squarespace site structured around discovery: the product itself, serving recipes including the signature Grapez Spritz, FAQs, and a direct path to contact. The website includes a custom agewall.Content
I wrote the site copy, including recipe content built to be simple and shareable. -
As a brand-new product, Grapez needed one thing first: a place for people to actually find it. The site is live and doing that job — driving traffic and giving Grapez a real presence beyond Instagram.
