Brand Identity Revamp | Shopify Replatforming | Social Media & Pinterest Ads
Opificio 77 is an artisan distillery based in Massa, Italy, crafting ready-to-drink cocktails, spirits, and liqueurs using traditional methods and natural ingredients. Their previous Wix-based website and fragmented visual identity didn’t reflect the sophistication or positioning of the brand — especially with an important national launch on the horizon
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Opificio 77 partnered with Digital Willow for a complete transformation: from rebranding and replatforming to building an eCommerce site that could scale and captivate. What began as a website project evolved into a full digital brand stewardship across platforms.
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Full Replatforming (Wix to Shopify)
We migrated the site from Wix to Shopify, restructuring product categories, optimizing for alcohol regulations, and streamlining UX for both DTC and B2B customers.Website Design & Content Strategy
Designed and developed a sleek, scalable Shopify site that reflects the brand’s balance of tradition and innovation. Developed custom content for product storytelling, private label production, and the Opificio 77 Strongwater Shop.Social Media Management
We manage day-to-day Instagram activity, create graphics and captions, and guide the overall strategy to grow their organic presence and express their brand personality consistently.Pinterest Ads & Performance Marketing
Designed and launched Pinterest ad campaigns to build brand awareness and drive qualified traffic, with a strategy tailored to visually-driven product discovery and premium cocktail culture.On-Site UX for Growth
Built flexible landing pages for personalization services, corporate gifting, and events — with future expansions in mind. Designed PLP and PDPs to support both eCommerce and education.Brand Identity Redesign
We’re currently reshaping the full brand identity — refining the logo, typography, palette, and visual language to better reflect Opificio 77’s elevated, artisanal positioning. The new direction embraces a “pop art luxury” aesthetic, blending boldness and elegance to reflect both the heritage and modern playfulness of the brand. This identity is being rolled out across the website, packaging, and social content. -
Opificio 77 now has a cohesive, modern digital presence that reflects their vision: thoughtful, local production with international potential. With an elevated brand identity, a high-performing Shopify store, and cohesive messaging across social and paid channels, they’re positioned to grow with clarity and creativity.
Their inquiries for Private Label production have increased tenfold and they have seen a 30% increase in Personalization requests for events.
