Brand Identity Development | Website Design | Multilingual Content Strategy
Quality Stones is a family-owned company and global leader in the natural stone industry, with over 40 years of experience and headquarters in the heart of Carrara marble territory. While their reputation among industry professionals was strong, they lacked a cohesive digital presence to support their international growth and reflect their level of craftsmanship.
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They approached Digital Willow with a challenge: build their brand identity from the ground up and design a modern, multilingual website that would appeal to architects, interior designers, and international clients — particularly in the Middle East and Europe. The digital presence needed to feel architectural, timeless, and technically robust.
We guided the project from brand conception through to launch, combining strategic thinking, visual storytelling, and platform setup to create a polished presence that finally matched the scale of the business.
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Brand Identity Creation
We developed a complete visual identity — from logo and color palette to typography — that balanced elegance and strength, echoing the permanence and natural beauty of stone.Website Design and Development
We designed and built a responsive website that showcased Quality Stones’ core materials, extensive portfolio, and in-house capabilities. The layout was designed to feel editorial but clean, with intuitive product filtering and content blocks built to scale over time.Content Strategy & Multilingual Copywriting
We created original copy for the English and Arabic versions of the site, adapting tone and flow for each language. The tone balanced clarity and craft — inviting but informative.SEO Foundations & UX Flow
Navigation, meta structure, and page hierarchy were optimized for both users and search engines, with clear SEO goals for both Arabic and English markets.Project & Portfolio Showcase
We built a custom gallery for architectural projects, from luxury hospitality to civic landmarks. Each project was presented with detailed text and visual storytelling to support their sales pipeline and credibility with technical buyers. -
The final result is a confident, high-end website that reflects the scale, history, and precision of the Quality Stones brand. Visitors can browse their materials, explore architectural references, and discover the story behind the company — all in two languages, with performance optimized for international visibility.
More than a website, it’s now a true digital flagship: a home for the brand’s legacy and a platform for global growth.
